News | August 16, 2021

Tech Talk Weekly Newsletter: Monday, August 16, 2021

The Tech NewsletterĀ  Ā 

EMPIST Tech TalkĀ  Ā 

Start your week off the EMPIST way. Itā€™s the Tech Talk Newsletter!Ā Get the best of whatā€™s happening inĀ tech,Ā the brightestĀ inĀ marketingĀ moves,Ā andĀ theĀ information you need fromĀ theĀ EMPISTĀ help desk, below.Ā 

 

5 Tech Stories to KnowĀ This Week

1. Apple Defends New Photo Scanning Child Protection TechĀ 

Critics purport that Appleā€™s newest protectionsĀ raiseĀ privacyĀ concerns.

2. Instagram Tests Ads in Its Shop TabĀ 

A CRM andĀ streamingĀ service all in one.

3. Oh Hey, Xiaomi Has Their Own Creepy Robot Dog NowĀ 

CouldĀ CyberDogĀ beĀ manā€™s new best friend?Ā 

4. Security Flaws Found in Popular EV Chargers

Is your car at risk?Ā Is your safety?

5. OpenAIĀ Can Translate English into Code with Its New Machine Learning Software CodexĀ Ā 

Taking the drudge work out of programming, once and for all.

 

The Tech Talk Newsletter Tip

From the EMPIST Help Desk

You might think your website is running just fine. You might even like it!Ā But when it comes to maintaining a compelling digital presence, not everything is as it may appear.Ā Even if youā€™re relatively happy with the current look and function of your web pages, regularly updating your website in step with emerging industry best practices isĀ absolutely essentialĀ to the overall success of your business ā€“ especially right now.Ā Learn more about the importance of keeping your websiteĀ up to dateĀ onĀ theĀ EMPISTĀ blog.

 

Trending Topics

Anyone have a crypto crystal ball?

The future of cryptocurrency is up in the air!Ā After much debate, the US Senate has approved a $1 trillion infrastructure billĀ whoseĀ contents ā€“ in addition to continuingĀ Covid-era broadband subsidies andĀ expandingĀ spendingĀ on EV chargersĀ ā€“Ā couldĀ potentiallyĀ spell trouble for crypto traders, experts say.Ā Intent on offsetting some of the larger costs of the bill, lawmakers includedĀ now-controversial language surrounding crypto tax reportingĀ thatĀ hasĀ the potential toĀ raise over $28 billion in revenue.Ā Traders argue that, without clarity, these new requirements couldĀ seriously hinder innovation in the space.Ā 

Of course, uncertaintiesĀ arenā€™t sendingĀ allĀ crypto believers running quite yet. In fact,Ā Pay-Pal ownedĀ Venmo just announcedĀ aĀ new feature that would allow credit cardholders to automatically purchase crypto with cash back. Similarly, AMC has also announced their intention to start accepting Bitcoin at theaters and concessions stands.Ā Could the promise of regulationĀ actuallyĀ giveĀ businesses the security they need to safelyĀ participate? Only time will tell.

 

The Tech Talk TriviaĀ  Ā 

Question: There were only about 1,000 internet devices in 1984. Approximately how many were there by 1992?

 

The Weekly Marketing SpotlightĀ  Ā 

Will leaning into augmented reality (AR) augment revenue for tech-savvy brands?

Augmented reality is makingĀ a splash inĀ marketing headlines this week.Ā Is it worth it for your brand to dive in? Reeseā€™s Puffs, the popular cereal based on anĀ eponymousĀ candy,Ā thinks so. Playing off the ā€œback of the boxā€ games we knew and loved asĀ children, Reeseā€™s hasĀ released 3 limited editionĀ cerealĀ boxesĀ thatĀ ā€“Ā when used in tandem with AR-enabled technologyĀ ā€“ willĀ allow fans to create music.Ā Customers can place cereal pieces intoĀ position on any of the boxes and then use an app to mix, layer, edit, and publish uniqueĀ songs.Ā Ā 

Likewise, sneaker-brand Reebok is also wading into the AR waters. Their newest venture? A mobile tool thatĀ helps kidsĀ build basketball courtsĀ using only their surroundings, ensuring everyone can access the game.

 

Trivia Answer: 1Ā Million

For more IT news, blogs, and industry insights throughout the week, follow us on Facebook,Ā Twitter,Ā LinkedIn,Ā andĀ Instagram.Ā 

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