EMPIST Tech Talk Weekly Newsletter: Monday, August 31, 2020

The EMPIST Weekly News  

The EMPIST Tech Talk  

Are you ready for another round of EMPIST weekly news? Tune in for the latest tech news, marketing updates, trivia, and more. Let’s get started! 

The EMPIST Weekly News Update 

Uber’s former security chief, Joe Sullivan, was recently charged by federal prosecutors for trying to cover up a data breach the company had in 2016. The breach exposed 57 million rider and driver’s records. Sullivan reportedly paid a “bug bounty” of $100,000 to the two hackers involved, so they would sign a nondisclosure agreement. Read the full story >>

The EMPIST Weekly News Blog  

Learning How to Advertise on YouTube 

Are you interested in learning how to advertise on YouTube? With video marketing at an all-time high, advertising for your business through YouTube marketing is a popular way to create brand awareness and potentially reach a new customer base. If you’ve considered advertising on YouTube before but weren’t sure where to begin, we’ve covered all the highlights. Read the blog >>

The EMPIST Weekly News Tip 

From the EMPIST Help Desk 

A recent smishing scam has been sending people text messages posing as a shipping company with the information on a placed order. Some scammers have posed as FedEx, USPS, or stated they had your package without listing what shipping company it was through. Do not click the links in the sent messages. Always confirm updates of your order by logging into the website from which you purchased it. 

The EMPIST Weekly News Trivia 

Question: Charles Babbage was known for creating the first, what?  

The EMPIST Weekly News Marketing Spotlight 

Has COVID-19 pushed Nike to move into direct-to-consumer retail earlier than expected? Nike has announced they will be closing nine of their wholesale accounts including: City Blue, VIM, EbLens, Belk, Dillard’s, Fred Meyer, Bob’s Stores, Boscov’s, and Zappos. With a decrease in in-store sales and online shopping growing more popular each year, this move was more than necessary in today’s business climate. Read the full story >>

Trivia Answer: Mechanical computer  

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