Learning How to Advertise on YouTube

Digital Agency | August 6, 2020

Learning How to Advertise on YouTube  

Are you interested in learning how to advertise on YouTube? With video marketing at an all-time high, advertising for your business through YouTube marketing is a popular way to create brand awareness and potentially reach a new customer base. If you’ve considered advertising on YouTube before but weren’t sure where to begin, we’ve covered all the highlights. Let’s get started! 

Types of YouTube Ads  

The four types of ads you can run on YouTube include:  

  1. Skippable in-stream ads 
  2. Non-skippable in-stream ads 
  3. Video discovery ads 
  4. Non-video ads 

Skippable In-Stream Video Ads 

One of the first things people think of when they are looking into how to advertise on YouTube is skippable in-stream ads. This is the type of ad that a viewer will get before the start of the video they selected to watch on YouTube. The viewer can skip the ad after 5 seconds. However, if the viewer watches your ad past the 30-second mark, views the whole ad, or interacts with the ad by clicking on something, that’s when you’ll be charged. This is a great place to start to gauge the benefits of advertising on YouTube for your business. 

Non-Skippable In-Stream Video Ads 

Not a fan of being skipped over? We understand. The skippable in-stream ad is like the marketing version of being picked last for kickball. If you are ready to take your ad strategy to the next level, consider using a non-skippable in-stream ad. In fact, statistics report that 76% of people automatically skip their ads. 

How to advertise on YouTube with non-skippable in-stream ads is to create an ad that you think will hold your viewer’s attention for at least 15 seconds. You are paying per impression, so it’s important to use your best creatives for this ad slot. 

Discovery Ads 

Google Search ads are always on top of your latest interests. YouTube discovery ads are the closest thing to that on this advertising platform. Discovery ads show up along with your organic search results, so viewers have the choice to watch the ad or ignore it. Discovery ads will include three lines of text and a thumbnail image. You are likely to get more engagement with these ads, as they are being shown to viewers with like-minded interests.  

Non-Video Ads 

Lastly, let’s go over non-video ads. If you are working with a tight budget and can’t afford to make quality video content, a non-video option is perfect for you. Choose from display ads that will appear on the right sidebar with text and a CTA that links to your website. Or another option is an overlay ad that appears above the video content you are viewing. A pop-up, if you will. 

How to Advertise on YouTube for Your Business 

We hope this blog helped you figure out what the best option for your business is to advertise on YouTube. May the ROI be ever in your favor! 

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