Getting the Most Out of Your Organic Social Media
Is your business on social media for the sole purpose of being on it? Everyone says you should have social media accounts to show you are with the times plus, it’s a free form of advertising. However, many businesses struggle to get engagement on their organic social media posts. The question gets posed, “Does anyone care?”
The answer is yes, and no.
Contrary to popular belief, you can still create engaging content on your organic social media as a marketer/B2B business. We know the topics of discussion can seem dry at times, but there is a way to showcase your brand and marketing points without putting people to sleep.
What to Post
When you are building out your posting schedule, it’s helpful to use the 80/20 rule as a guide. This being that 80% of your content should be useful and 20% can be promotional.
When you are crafting organic social media posts here are a few things to keep in mind:
- Spend time creating evergreen content
- Remember the value of storytelling
- Discover what makes people care about your content
- Provide people with useful information
- Don’t undervalue the impact of a quality image or video
When to Post
In the past, it was advised that you post your organic social media content during the high traffic posting times. However, the opposite might result in better engagement. When you are a small to mid-size business posting on social media during high traffic times, it’s like entering a tornado.
Your posts are likely to get better engagement during low traffic times to cut through the noise.
Quality & Quantity
Have you heard the expression “quality over quantity?” Well, when it comes to organic social media, both need to play a role in your posting strategy. The more you post the better, but if the posts don’t convert a high value, it’s a waste of your time.
If your bandwidth doesn’t allow you to craft multiple quality posts a day on your organic social media accounts, then quality will always trump quantity.
Engagement & Community
Did you know that the ranking of your posts is influenced by how often you are interacting with others? Liking, sharing, and commenting on other users’ posts is a huge piece to the algorithm puzzle.
Now, we are not telling you to spam accounts with comments and likes. (You will likely get flagged.) What we do suggest is to have a game plan. Follow popular accounts that your desired audience would be interested in! This can help you widen your reach to new potential followers and increase the visibility of your organic social media profiles.
We’d Like to Make a Post! (Clink, Clink)
Crafting organic social media content is all about optimizing the user experience. If you keep that at the forefront of what you do, everything else will fall into place. Hopefully, you took away some valuable pointers to give your social media accounts a refresh. Happy posting!