Curious what content marketing predictions are in this year? Remember, content is more than the written word. It comes in various forms and makes up a large portion of the marketing landscape. So, when we are looking at content marketing for 2020, we must take everything into account. This includes video, ads, imagery, and more.
Let’s get started highlighting some of the most popular content marketing predictions of 2020!
Video & Live-Streaming
It should come as no surprise that video continues to be a growing content marketing trend year after year. With buzzing platforms like YouTube, TikTok, Vimeo, and Twitch on the market, there are few forms of content as captivating as video. In fact, HubSpot claims that 54% of consumers what to see more video content from the brands they follow.
Taking a conversational approach with your strategy adds a personal element to your brand’s voice and gives consumers the one-on-one attention they’re craving. With Facebook Messenger Marketing, chatbots, email automation, and various customer support channels, it’s easy to see why conversational content is a content marketing prediction for 2020.
The young people love augmented reality! It’s true. As a 2020 content marketing prediction, AR visuals have grown substantially over the past few years. From Snapchat filters to Instagram, companies everywhere are adding their customized AR designs into the mix. If you create something really fun, it’s a great way to get some free advertising for your brand because everyone will want to try out the new design.
Are you tuned in? Unless you live under a rock, you know that podcast engagement is at an all-time high. What you may not realize as a marketer is the loyalty consumers have to their favorite podcasts. Therefore, if you run ads during podcast programming, they have a higher chance of being heard and trusted by the consumer after the fact.
Got results? Result-focused content is the key to getting useful information to your audience as fast as possible. One of the most common ways to go about this content marketing trend is to identify lists posted on your blog that get quality traffic. Then, convert those lists into filterable segments based on the individual’s search queries. Hello, targeted audience.
Are You Content?
Whether you use any of the content marketing predictions listed here for your 2020 marketing strategy, we hope this helped you spark some fresh content ideas for the new year. Cheers!