What Did We Learn from 2020’s Digital Marketing Trends?
Everything changed in 2020, and that included our approach to digital marketing. Let’s look at some of the influential 2020 digital marketing trends and how they will impact strategies for 2021. Let’s get into it!
Facebook in 2020
Did you know, that according to Forbes, 41% of Facebook users are over the age of 65? Is this due to loss of credibility from data breaches, or is Facebook just losing its touch with the younger generations? With the rising popularity of TikTok and other popular applications, Facebook may have reached its peak.
Facebook Paid Ads
Organic social on Facebook may be dropping but paid social is still a vital part of 2020’s digital marketing trends. Just like with an email, make sure that your Facebook ads are aesthetically pleasing, creative, and compelling. Unlike an email, it is a smaller landscape to work with, so don’t overthink it. Keep your designs simple and your copy clear and direct. Consider using single or multiple images, videos, bright or inviting colors, and easily legible fonts.
Where did all those Facebook users go? With Instagram hitting over 1 billion users, we might just have our answer. Instagram is popular among users under the age of 30, and depending on your age demographic, Instagram may be where most of your ad spend should go.
2020 Digital Marketing Trends & Instagram Reels
Using Instagram Reels is a great way to add engaging video content to your profile. Since you can do everything in the app, the process for creating video content is fast and user friendly. Additionally, the Instagram algorithm is favoring users that upload Reels and IGTV videos. It’s a win-win!
Customer Service Trends
Taking a conversational approach with your customer service adds a personal element to your brand’s voice and gives consumers the one-on-one attention they’re craving. With Facebook Messenger Marketing, chatbots, email automation, and various customer support channels, it’s easy to see why personalized customer service methods were among the 2020 digital marketing trends.
Stop Avoiding Video
A video is an engaging and versatile type of content that creates more of a real-time representation of what a brand is truly like. It is entertaining, easy to absorb and it can often provide a significant ROI through many channels. Depending on your business type, video marketing can benefit your brand and overall impact in a multitude of ways, but here are five very important reasons why you should consider this tactic in your marketing efforts.
It should come as no surprise that video continues to be a growing content marketing trend year after year. With buzzing platforms like YouTube, TikTok, Vimeo, and Twitch on the market, there are few forms of content as captivating as video. In fact, HubSpot claims that 54% of consumers what to see more video content from the brands they follow.
Boring content is a silent killer in the world of content creation. As far as content mistakes to avoid go, this is a must. When someone clicks on your ad to read it, it’s because you presented them with a question or idea that spiked their interest. However, if your content proves to be dry, ill-informed, or lacking originality, your customers will look elsewhere. If you can’t relate, reevaluate.