News | February 8, 2021

Tech Talk Weekly Newsletter: Monday, February 8, 2021

The Tech Newsletter  

EMPIST Tech Talk  

It’s that time of the week again! Tune in for the latest in technology news, marketing highlights, EMPIST exclusive content, and more. Let’s dive into some Tech Talk! 

The Weekly Tech News Update  

If you own a Tesla Model S or Model X, your car may have been recalled. As one of the largest recalls Tesla has ever had, over 135,000 vehicles were said to have touchscreen complications. Here’s the scoop! When your car’s memory chip runs out of storage, it can cause issues with the turn signals, defroster, rearview camera, and even the self-driving functionality of the car. This recall shouldn’t be taken lightly. Read the full story >>

The Weekly EMPIST Blog  

Brand Voice Guidelines for Marketing 

Starting a business has unique advantages and disadvantages, so beginning with strong brand voice guidelines and a clear message is non-negotiable if you want to help customers identify your company and connect with your products/services. 

Your audience should define your brand’s voice, not the other way around. Know some things about the market you’re getting into before you start to build content. Read the blog >> 

The Tech Talk Newsletter Tip 

From the EMPIST Help Desk 

Tips for Working in Excel: How to name a cell or range of cells in Excel. Highlight the cell/cell range, then type the desired name into the Name Box. This box can be found to the left of the formula bar. Finally, click Enter. That’s it!  

The Tech Talk Trivia 

Question: Do you remember what the ESP button on a portable CD player was used for? 

The Weekly Marketing Spotlight 

Try it on virtually from the comfort of your own home! AR (augmented reality) is a growing trend in the online/mobile shopping space due to the lack of in-person retail during the pandemic. Try-on features have been popular with makeup and eyewear brands and are predicted to branch out to other retail outlets as time goes on. Read the full story >>

Trivia Answer: To prevent the CD from skipping. 

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