The Tech Newsletter
EMPIST Tech Talk
Stay in the know; The Tech Talk Newsletter is here! Follow along for the latest technology news, marketing insights, EMPIST exclusive content, and more.
The Weekly Tech News Update
A self-described “super app” is hitting US markets. From Brain Technologies, Natural is a generative computer interface that uses AI aspects to provide users a more logical (or, natural, as it were) progression in digital information searches. In the simplest of terms, Natural is a personal assistant application that uses advanced tech to connect voice and physical search functions across web-browsers, apps, and the user’s device to provide a comprehensive search experience. With Natural, saying “I want pizza” might lead users to web results for nearby restaurants, in-app delivery options, favorite orders of yours in the past, and even instructions for making pizza at home.
The more you use Natural, the more the app is said to learn about your preferences, giving each user a tailored experience. As both voice and AI become more prevalent in our lives, it will be interesting to follow Natural as it’s released for iOS users. Read the full story >>
The Tech Talk Newsletter Tip
From the EMPIST Help Desk
Spam emails are on the rise! How can you be sure that an unknown message in your inbox isn’t actually a phishing scam? There are a number of red flags to look out for when it comes to scam messages, but an easy way to quickly assess the validity of an email is the check for a mismatched URL. Simply hover over the link and double-check that the URL is sending you to the promised destination before clicking. If it doesn’t, you’ve been targeted with a dud!
The Tech Talk Trivia
Question: The very first version of Internet Explorer took source code from which browser?
The Weekly Marketing Spotlight
In an effort to court more small and medium–sized businesses to its growing ad portfolio, TikTok has announced the launch of Spark Ads – a new marketing tool that allows brands to sponsor trending content after it has already been published. This feature gives advertisers the ability to capitalize off the virality of organic videos whose content aligns closely with their brand, all without making new original content. Read the full story >>
Trivia Answer: Spyglass Mosaic