How to Select the Perfect Facebook Cover Photo

First impressions make lasting impressions. Your Facebook cover photo is probably the first time a potential customer is introduced to you and your brand. Why? It’s like a visual billboard on your home page, and it’s important to remember that you won’t have a second opportunity to make a first impression.

Remember Size is Everything

The Facebook cover is also called the Facebook banner and must be optimized to the correct dimensions, 820 pixels wide by 312 pixels tall for a desktop computer, and 640 pixels wide by 360 pixels tall for mobile devices. If your photo is smaller than these dimensions, Facebook will automatically crop the photo to fit the dimensions and could cut off some important information. 

Tip: For best results, convert your photo for a Facebook cover into a png file.

Create an Attractive Cover

What to include in your Facebook cover is the million-dollar question. Always consider your target audience. Your graphic should reflect your brand, and help you tell your story. If appropriate, it can even include a call to action (CTA) button to encourage visitors to do something more. 

Your photo and graphic should look professional but doesn’t have to be professionally created. User-generated content (UGC) is becoming more and more popular and effective to build relationships with customers. 

Other ideas for creating an attractive cover include featuring upcoming events, highlighting product rollouts, showcasing retail stores, or featuring team members. Remember Facebook is a social platform, and using different ways to capture the attention and feedback of customers is key to a successful page. 

Tip: Keep it simple: The photo for a Facebook cover and graphic should be simple with very little text. 

Change for the Season

People like to see new things happening on your Facebook page. So, it’s wise to frequently change your Facebook cover photo so it will catch the eye of your visitors. Perhaps create a new photo that reflects the seasons; spring, summer, fall, and winter. Incorporate your logo, color, and other brand guidelines into the cover graphics. Seasonal changes will keep you relevant and interesting.

Tip: Keep in mind that Facebook cover photos, Facebook event photos, and Facebook group photos require different dimensions and pixels. 

Get Inspired by Others

There are many online resources to help you design a professional Facebook cover. Sites like Pixabay and Unsplash have an entire catalog of royalty-free photos that can easily be downloaded and used. There are also online sites like Canva and Adobe Spark that have beautifully designed templates, blog posts, and other inspiration to make it easy for you to create stunning, professional Facebook covers. 

Tip: Make sure the photos and graphics you incorporate into your Facebook cover are royalty-free, or you have paid to use them to prevent any plagiarism or copyright infringement. 

Finally, it is always important to review Facebook insights to evaluate the success of all content marketing campaigns, including Facebook cover pages.

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