EMPIST Tech Talk Weekly Newsletter
So much Tech Talk and so little time. Tune in as we go over the week’s highlights in tech, digital marketing, EMPIST updates, and more. Keep the good times scrolling!
This Week’s Top Tech News
A WeWork for restaurant kitchens? The cloud meets Chipotle? No matter what you call it, this new AI food technology is taking the industry by storm. Muy is a “cloud kitchen” utilizing AI technology to predict food demands and prevent food waste. This budding trend hasn’t hit the US yet, but it’s spreading rapidly. Will the future be filled with virtual kitchens? Read the full story >>
The EMPIST Blog
Spooky Cyber Stories: The Crypto Creeper
Lost in Encryption
Welcome to the final installment of EMPIST’s Spooky Cyber Stories in honor of National Cybersecurity Awareness Month. This week, we are introducing the Crypto Creeper. Stopping at nothing to encrypt all the data you hold dear; we will go through this cyber villain’s best hacks to help prevent you from falling victim to the same fate.
Did You Know…
Cybersecurity nowadays should never be a one-and-done process. Technology is evolving constantly, and your security efforts need regular updates and maintenance. In fact, encryption is estimated to be used by over 50% of hackers during a network attack.
So, the question is, are your systems prepared? Here are some of the ways the Crypto Creeper can gain access to your information through seemingly secure data encryption. Read the blog >>
Tech Tip of the Week
From the EMPIST Help Desk
If you notice any strange activity or behavior on your electronic devices, contact an IT professional ASAP. The faster an incident is reported, the less damaged a hacker can cause.
*Cue dramatic game show music.* It’s time for some Tech Trivia!
Question: What does the term WAP stand for regarding cell phones?
Answer: Wireless Application Protocol
What’s Happening in Digital Marketing?
We are entering the holiday season, so it’s time for the holiday ad campaigns to roll out! This year, Gap is launching a campaign focused on the gift of thought. Turning away from their usual high-energy ads with music and choreography, Gap is taking the sentimental route. With the digital shift in today’s advertising space, the clothing brand plans to push its content out on YouTube, Vevo, Facebook Watch, and online ad platforms. Read the full story >>
Coffee with Kampas
Episode 6: The Dark Web
It’s time for another episode of Coffee with Kampas! Tune in as EMPIST’s Founder & CEO John Kampas explains some must-know information on the Dark Web. The term “Dark Web” gets tossed around a lot in the tech space. But do you really understand what it is and how it can negatively impact your business? Watch now >>
The Dangers of the Dark Web: Is Your Business Exposed?
On Thursday, November 14th, from 8:30 am – 10:00 am join EMPIST’s Founder & CEO John Kampas as he discusses what the Dark Web is, the danger it poses to you and your business, and some simple steps you can take to defend yourself. The event is free and open to any interested attendees. Click the link below to learn more about the event or to RSVP. Learn more >>