Social media marketing is responsible for a lot of e-commerce customer engagement, but some businesses aren’t getting on board. The thing is, social media isn’t an optional asset for business anymore. Today, so much of the information we receive is online, especially via social media. Not only do we absorb different types of content and news from social media, but it’s also one of the most popular methods of communication, and not just among personal users.
The benefits that businesses receive from employing social media as a part of their digital marketing strategy are too good not to take advantage of. That’s not just opinion, it’s fact.
Let’s Face Facts – Social Media Marketing is Booming
It’s time to face the facts- literally. If observing other business’ social media efforts isn’t enough to convince you of the power of social media, take a look at some of the 40 Essential Social Media Marketing Statistics from Wordstream for 2018.
- A whopping 81% of millennials will go on Twitter at least once per day.
- LinkedIn has a staggering 530+ million user profiles.
- 59% of Americans think that customer service via social media makes it easier to resolve problems and get questions answered.
- More than 56% of online adults use multiple social media platforms.
- On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement rate.
- Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone.
The Benefits are Too Important to Ignore
If you are a business who hasn’t begun to take social media marketing seriously, it’s time to get started. Social media marketing can cover everything from branding to sales and support. It’s easy (and free) to get an account for almost any social media platform from Facebook to Snapchat. The sooner you do, the sooner you can start reaping the rewards of the benefits.
Brand Awareness and Loyalty
One of the biggest uses of social media is brand engagement. Social media channels are an opportunity to create a personality that connects more with customers than a website or email might. A personal connection via social media will help you build more customer loyalty and get your brand talked about.
Think of social media as a bridge that gets your customers to your e-commerce site. When you’re sharing deals or content on your social media pages, you are providing customers a way to land directly on your website. Increased traffic, check.
Established Brand Authority
Using social media as a resource creates an extra layer of authority for your business because it makes you more personal and reachable. Plus, sharing content via social media will give you the authority of a thought leader in your industry. Ultimately, this gives both your business and your customers a lot of advantages that will make your business a go-to for your product or service.
Social media isn’t just for being social now, even as a brand. It is a fantastic way to offer customer services to your customers, many of whom might get news and updates from you exclusively via social media. Creating a social media profile on Twitter, for example, gives your customers a faster connection method that feels more personal.
Social media can be a godsend for marketing budgets because (for the most part) it’s free! Depending on whether you use social media management tools like SproutSocial or if you opt for Facebook advertising, social media marketing costs very little. And when you find what social marketing methods work for you, that low-cost marketing tool can make for good ROI.
There are numerous tactics you can use in your marketing strategy, but social media marketing opens doors to a lot more reach. Do you have a blog? Share your latest posts in a social media update (EMPIST is a frequent participant of this!). Is there a contest or deal opportunity coming up? Don’t just send an email, send a Facebook update. There is so much to explore with social media marketing and the time to start is now.