EMPIST Tech News Roundup: Friday, June 1, 2018

EMPIST Tech News Roundup is back sharing headlines and recent news stories from around the web to keep you informed on tech news surrounding IT, business, marketing, and everything in between. This week a new player in the post-GDPR security realm is causing conflict, Mark Zuckerberg defends Elon Musk on AI, a new malware attack is threatening routers, and Google is making moves in advertising. Don’t miss this!

Google’s Advertising Goals on Platforms like Spotify and Pandora Represent a $1.6 Billion Opportunity

Business Insider | Wed May 30, 2018 — Google continues to make big moves as it seeks out another lucrative opportunity. As radio advertising goes digital via the many music streaming apps available, Google is looking for a piece of the advertising pie. Google is now looking to plug their programmatic buying platform into SoundCloud, Spotify, and Pandora to open up buying for programmatic ads. Although this market is currently smaller compared to the $18.2 billion spent on radio ads, Google is getting in at the ground floor of a $1.6 billion space that is bound to keep growing.

FBI Asks Americans to Restart Their Routers (NOW) to Avoid a Vicious Malware Attack

USA Today | Tue May 29, 2018 — Big surprise, we love a news story about staying secure. The FBI is keen on this topic too, as they urge Americans to take a preventative measure against a new cyber threat. The FBI sent out a notice recently that an estimated 550,000 consumer routers in 54 countries were infected by a Russian malicious software named VPNFilter. The malware appears to be targeting routers from Netgear, Linksys, TP-Link, MikroTik and possibly more. Infected routers could mean compromised information from users, blocked networks and router shut-down. Luckily, the necessary action against this threat is pretty simple. Turn your router off, then turn it back on.

Mark Zuckerberg Comes to Elon Musk’s Defense on Self-Driving Car Technology

CNBC | Wed May 30, 2018 — Despite a history of strong disagreement over AI potential between Zuckerberg and Musk, it seems to have dissipated a little. At the Viva Technology conference in Paris last Thursday, Zuckerberg noted that he agreed with many of Musks points about the future of AI, particularly in regards to self-driving cars. Although the technology has drawn a lot of criticism in lieu of a few notable accidents, Zuckerberg sees the potential of a decrease in car accidents as the technology is fine-tuned over time. While not disregarding the need for further development, it seems that Zuckerberg is in some agreement with Musk about the direction of AI in self-driving cars.

The Next Privacy Battle in Europe Is Over This New Law

New York Times | Sun May 27, 2018 — After all of the anticipation over the arrival of the GDPR, it was officially put into effect on May 25. However, there’s a new privacy law about to stir up more controversy surrounding privacy practices. The new European data privacy legislation, known as ePrivacy, could potentially kill off data-driven online services and put a hold on innovations like self-driving cars. This new legislation specifically protects the security of electronic communications. It would require companies like Skype, iMessage, and others to obtain users explicit permission before collecting data. Although this law was originally supposed to be put into effect this month, some people calling the law overly strict have slowed the process.


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