{"id":44855,"date":"2025-05-27T12:02:43","date_gmt":"2025-05-27T12:02:43","guid":{"rendered":"https:\/\/empiststgstg.wpenginepowered.com\/?p=44855"},"modified":"2025-05-27T12:38:09","modified_gmt":"2025-05-27T12:38:09","slug":"outdated-brand-outdated-perception-simadia-oti-xreiazeste-rebranding-simera","status":"publish","type":"post","link":"https:\/\/empist.com\/el\/outdated-brand-outdated-perception-simadia-oti-xreiazeste-rebranding-simera\/","title":{"rendered":"Outdated Brand, Outdated Perception: \u03a3\u03b7\u03bc\u03ac\u03b4\u03b9\u03b1 \u03cc\u03c4\u03b9 \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 Rebranding \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1"},"content":{"rendered":"<p>\u03a3\u03c4\u03bf\u03bd \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc \u03c5\u03c0\u03b5\u03c1\u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf, <strong>\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2<\/strong>. \u0397 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 brand \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ae \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u0387 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac.<\/p>\n<p>\u0391\u03bd \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7, \u03c4\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 <strong>\u03ad\u03c4\u03c3\u03b9 \u03c3\u03b1\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2<\/strong>. \u0397 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 (\u03ae \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7) \u03c4\u03bf\u03c5 brand \u2013 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03b9 \u03c9\u03c2 rebranding \u2013 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<p>\u03a3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b1\u03c5\u03c4\u03cc, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 design \u03c4\u03b7\u03c2 EMPIST \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b5 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03ac \u03c3\u03b7\u03bc\u03ac\u03b4\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03ae\u03c1\u03b8\u03b5 \u03b7 \u03ce\u03c1\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03bd\u03ad\u03b1 \u03bc\u03b1\u03c4\u03b9\u03ac.<\/p>\n<hr data-start=\"1828\" data-end=\"1831\" \/>\n<h3>1. \u03a4\u03bf brand \u03c3\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03ac \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2<\/h3>\n<p>\u0397 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b5\u03bb\u03b9\u03c7\u03b8\u03b5\u03af. \u038a\u03c3\u03c9\u03c2 \u03b1\u03bb\u03bb\u03ac\u03be\u03b1\u03c4\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf, \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03b1\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03ae \u03b1\u03bb\u03bb\u03ac\u03be\u03b1\u03c4\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u03a4\u03bf brand \u03c3\u03b1\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03af\u03b4\u03b9\u03bf;<\/p>\n<p>\u0391\u03bd \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03bf\u03c5\u03bd <strong>\u03c4\u03b7 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b8\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03ae \u03c3\u03b1\u03c2<\/strong>, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03ae\u03bc\u03b1. \u03a4\u03bf rebranding \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03b4\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u2014 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b5 \u03b1\u03cd\u03c1\u03b9\u03bf.<\/p>\n<hr data-start=\"1828\" data-end=\"1831\" \/>\n<h3>2. \u0388\u03c7\u03b5\u03c4\u03b5 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ae website<\/h3>\n<p>\u0391\u03bd \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ae \u03c4\u03bf website \u03c3\u03b1\u03c2 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b2\u03b3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf 2010 (\u03ae \u03ba\u03b1\u03b9 \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1), \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ae\u03b4\u03b7 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae. \u039f\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03bc\u03b5 <strong>\u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03bf, \u03bc\u03b9\u03bd\u03b9\u03bc\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 responsive design<\/strong>. \u0391\u03bd \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c5\u03c3\u03c4\u03b5\u03c1\u03b5\u03af \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac \u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac, \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03c4\u03bf \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03ae \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2.<\/p>\n<p>\u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1:<\/p>\n<ul>\n<li>Fonts \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1<\/li>\n<li>\u03a0\u03b1\u03bb\u03b9\u03ad\u03c2 \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b5\u03c2<\/li>\n<li>Website \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ac<\/li>\n<li>\u039c\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 UX\/Navigation \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/li>\n<\/ul>\n<hr data-start=\"1828\" data-end=\"1831\" \/>\n<h3>3. \u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 touchpoints<\/h3>\n<p>\u0391\u03bd \u03b7 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u2013 \u03c0.\u03c7. \u03ac\u03bb\u03bb\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03c3\u03c4\u03bf site, \u03ac\u03bb\u03bb\u03bf \u03cd\u03c6\u03bf\u03c2 \u03c3\u03c4\u03b1 social, \u03ac\u03bb\u03bb\u03bf design \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u2013 <strong>\u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03c4\u03b1\u03c1\u03c1\u03ad\u03b5\u03b9<\/strong>.<\/p>\n<p>\u03a4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 <strong>\u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/strong>, \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03bf\u03cd \u03c3\u03b1\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9: \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c3\u03b5 landing page, \u03c3\u03b5 post \u03ae \u03c3\u03b5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03ba\u03ac\u03c1\u03c4\u03b1. \u03a4\u03bf rebranding \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af <strong>\u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03c0\u03bf\u03c5 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<hr data-start=\"1828\" data-end=\"1831\" \/>\n<h3>4. \u039f\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b1\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b1\u03bd\u03b1\u03bd\u03b5\u03c9\u03b8\u03b5\u03af<\/h3>\n<p>\u0391\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03b5 \u03bd\u03ad\u03bf look, \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03c1\u03ad\u03c3\u03ba\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u2014 \u03ba\u03b9 \u03b5\u03c3\u03b5\u03af\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c4\u03ac\u03c3\u03b9\u03bc\u03bf\u03b9 \u2014 \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf brand \u03c3\u03b1\u03c2 <strong>\u03c7\u03ac\u03bd\u03b5\u03b9 \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2<\/strong>.<\/p>\n<p>\u03a4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf design \u03b5\u03ba\u03c0\u03ad\u03bc\u03c0\u03b5\u03b9 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7, \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1, \u03ba\u03b1\u03b9 customer focus. \u0388\u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf brand \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03b4\u03c1\u03ac\u03bd\u03b5\u03b9\u03b1, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ae \u2013 \u03c7\u03b5\u03b9\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u2013 \u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<hr data-start=\"1828\" data-end=\"1831\" \/>\n<h3>5. \u0394\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5<\/h3>\n<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae pricing, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03c4\u03bf brand \u03c3\u03b1\u03c2 <strong>\u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03af\u03b4\u03b9\u03bf<\/strong>, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03c4\u03b5 \u03af\u03c3\u03c9\u03c2 <strong>\u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc<\/strong>.<\/p>\n<p>\u03a4\u03bf design (\u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae branding) \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 <strong>\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c3\u03b1\u03c2<\/strong>, \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bd\u03ad\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03bd\u03b1 <strong>\u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5<\/strong>.<\/p>\n<hr data-start=\"1828\" data-end=\"1831\" \/>\n<h3>Rebranding = \u0395\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u0395\u03c0\u03b1\u03bd\u03b1-\u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03cc<\/h3>\n<p>\u03a4\u03bf rebranding <strong>\u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae<\/strong>. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1:<\/p>\n<ul>\n<li>\u039d\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac<\/li>\n<li>\u039d\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03bf brand<\/li>\n<li>\u039d\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/li>\n<li>\u039d\u03b1 \u03b5\u03bd\u03b4\u03c5\u03bd\u03b1\u03bc\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd online \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2<\/li>\n<li>\u039d\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af\u03c4\u03b5 \u03c0\u03b9\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03b9, \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03bf\u03af<\/li>\n<\/ul>\n<hr data-start=\"1828\" data-end=\"1831\" \/>\n<h3>\u0397 EMPIST \u0395\u03af\u03bd\u03b1\u03b9 \u03bf \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc\u03c2 \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5<\/h3>\n<p>\u03a3\u03c4\u03b7\u03bd EMPIST, \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 <strong>brand identities \u03ba\u03b1\u03b9 digital \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b5\u03c2<\/strong> \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03bc\u03bf\u03c1\u03c6\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac <strong>\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2, \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2<\/strong>. \u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 design, UX, content &amp; consulting \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 brands \u03bc\u03b5 \u03bf\u03c5\u03c3\u03af\u03b1.<\/p>\n<p><strong>\u0391\u03bd \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf, \u03ae\u03c1\u03b8\u03b5 \u03b7 \u03ce\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7.<\/strong> \u0395\u03bc\u03b5\u03af\u03c2 \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03b5\u03b4\u03ce \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac.<\/p>\n<p><a href=\"https:\/\/empist.com\/el\/contact\/\">\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2<\/a> \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 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\u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ae \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u0387 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac. \u0391\u03bd \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 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