The Problem

Zutano is a baby apparel brand that specializes in comfortable, practical baby booties.

When Zutano came to EMPIST in 2017, less than 1% of their total revenue was being driven through paid social media channels like Facebook Ads and Instagram Ads. This strategy meant Zutano was missing out on a huge brand awareness opportunity among new and expecting parents.

The Solution

A strategy that prioritized paid social. EMPIST helped Zutano create ads for users at all stages of the purchasing funnel and leveraged both lookalike audiences and dynamic product ads to maximize performance. By blending this paid social strategy with an improved, comprehensive email marketing strategy, Zutano began to reach new audiences and achieve their desired growth.

The Results

A 5,300% increase in revenue from paid social channels

A 332% increase in ecommerce revenue

A 93% increase in ecommerce conversion rate

A 423% increase in ecommerce transactions


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