Parker Gwen

The Challenge

Parker Gwen launched in September of 2017 without any existing customer base or foothold in the market. Their goal was to identify a niche and break into the home furnishing market to start driving sales.

The Solution

Given Parker Gwen’s new status in the market, EMPIST developed a digital marketing strategy that balanced paid social efforts to drive brand awareness with Google Shopping campaigns to drive sales. EMPIST also developed an email marketing strategy to boost advocacy and repeat orders.

The Results

A 462% increase in ecommerce revenue since first quarter post-launch

A 47% increase in ecommerce conversion rate since first quarter post-launch

A 210% increase in orders since first quarter post-launch

An 81% increase in average order value since first quarter post-launch

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