Video marketing today has become the golden nugget of a content marketing strategy, but this is not a new idea. What is newer than just the idea of video marketing is the consumer demand for more visual engagement. In fact, it’s been reported that video is projected to make up more than 80% of all web traffic by 2019. If you are hesitant about starting video marketing, just think about how much engagement you would miss out on.
Digital technology in the hands of a content marketer is like finding the keys to the world. There are endless (and cheap) possibilities to explore for getting more brand awareness and boosting your business. As the digital landscape evolves, video marketing will continue to become an integral part of content strategies.
5 Reasons Why Your Marketing Strategy Needs Video Marketing
75 MILLION PEOPLE WATCH ONLINE VIDEOS EVERY DAY
VIEWERS RETAIN 95% OF A MESSAGE WHEN ACCOMPANIED BY A VIDEO AS OPPOSED TO 10% READING IT IN TEXT
76% OF MARKETING PROFESSIONALS PLAN TO USE VIDEO TO INCREASE BRAND AWARENESS
A video is an engaging and versatile type of content that creates more of a real-time representation of what an organization and their brand is like. It is entertaining, easy to absorb and it can often provide a significant ROI through many channels. Depending on your business type, video marketing can benefit your brand and overall impact in a multitude of ways, but here are five very important reasons why you should consider this tactic in your marketing efforts.
1) More Customer Engagement
Video marketing has been proven to have an influence on customer engagement. It builds a personal connection as well as a lucrative one. 90% of customers have said that a product video influences purchasing decisions.
2) Better Email Click-Through
You can spend days fine-tuning the perfect email campaign with everything from the copy to the images, but a video might help put them over the top. Studies have shown that including a video in an email can double click-through rates.
Did you know that adding a video to your website can increase your chances of appearing as a front page Google result by 53 times? Who would want to miss out on that chance? SEO is vitally important to marketing, and combined with video it can be a powerful tool.
4) Stay Ahead of your Competition
81% of organizations are now using video marketing, but that doesn’t mean everyone is. Being the next to incorporate video into your marketing strategy will put you ahead of competitors in terms of visibility, traffic, and conversions.
5) Boost Leads and Conversions
A whopping 71% of marketers report video conversion rates outperforming the conversion rates of other content types. In fact, 64% of customers are more likely to buy a product after seeing a video about it. This means more leads, more conversions and more business for you. Win, win, win!
How You Can Use Videos
Videos can be used in all kinds of content, not just as a solitary upload to YouTube. They can be included in a blog post, sent with an email newsletter, for a social post and embedded in your website. It’s important to think beyond just the concept of a video and take the time to consider how best you can use a video in your marketing strategy. There are multiple places where they can be shared, but you also need to think about what your video type options are. A few options are:
Explainer and Demo Videos
If your industry is full of acronyms and unfamiliar terms or company-specific information, an explainer video can be a good platform to convey those things to your customers. Use these to also educate about products and services.
Interviews can create a dialogue, showcase a relevant influencer in your industry, and be repurposed as multiple content types. These can be podcasts, GIFS, short clips for social media posts and others.
Live video is a great way to get personal with your audience, particularly via social media channels. If your business has an Instagram (and it probably should), you can do live story videos showing the happenings of your office. You can also use live video to make public announcements and do a spur-of-the-moment webinar discussion on relevant topics.
The bottom line here? If video is not part of your marketing strategy yet, the time to start was yesterday.