Every business should utilize social media as a form of advertisement. It’s a free marketing platform that allows you to share and receive information from your customers. The struggle many businesses face with social media is seeing engagement on their posts. Now, there are several factors to consider before launching a social media marketing campaign.
Here is Where Businesses Go Wrong
Put the traditional marketing methods to the side! Social media marketing should have personality, be fun, interactive and informative. Customers relate to a brand when it shows its “human” side. When a customer connects with a brand on a personal level, you build customer loyalty.
The second mistake businesses make on social media is they put energy into platforms that their target demographic isn’t using. You need to evaluate what platforms best align with your brand’s goals. Now, let’s dive into our pro tips!
10 Pro Tips to Improve Your Social Media Marketing
Have a Clear Understanding of your Brand, Voice, and Tone
Your customer base will have no idea who you are if you don’t have your brand, voice, and tone ironed out. Filling in these blanks is the first step to complete before posting on social media.
Make Sure your Social Media Goals are Clear & Logical
This may seem like an obvious tip, but it’s not. It’s easy to get distracted on social media, so you need to develop a game plan. If your plan lacks solid logic, it is likely to fail. For example, excessive posting on your profile is pointless when you have a small following. You’ll want to invest in ‘like campaigns’ first, then worry about your content.
Study your Demographic
This point speaks for itself! Who is your target demographic? Is that who you’re reaching with your social media account? Do you need to change your social media marketing approach? You can find out all this information with various social insights and listening tools made to give you an overview of your social media audience.
Invest in Quality Images and Video
We can’t preach this tip enough! Social media is a visual-heavy platform. A social media account without a variety of quality images is doomed from the start.
Be Active on Your Social Platforms
Posting content on a regular basis is vital. There’s no reason for someone to follow your page if your content is stale. Also, pages that don’t post frequently will not perform well with social media algorithms.
Run Those Ads
It takes money to make money! Social media ads are a must for e-commerce businesses and a great way to gain more followers. Be sure to read the room with your social ads. Social media marketing is not guaranteed to perform well if you’re pushing it on the wrong platform or to the wrong audience.
What makes you stop and read something? Typically, it’s a combination of great visuals and attention-grabbing content. Your content should be crafted to give the customer the information they want or spark their interest.
Know How to Handle Negative Followers
Social media reviews have become just as relevant as Yelp. Whether you receive a positive or negative review, it’s important to respond to your reviewers. Other profile visitors will observe how you handle issues with your customers.
Take Advantage of Social Media Groups/Networks
If you are interested in growing your audience on social media, getting involved in social media groups is a great place to start. There are several platforms where users of similar business genres collaborate and help each other gain exposure. Click here if you want to learn more.
Give People a Reason to Care About You
Your average spammy business content is not going to make any waves on social media. Making your posts fun and interactive gives your brand a personality.
Social media marketing is something that takes time to perfect. Some things that work for one company may not work for you. It’s important to be patient and keep an open mind.
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